Our History
The revolutionary extraction technology used by Plant Extracts today is a culmination of over 12 years of research, trials and expertise harnessed from a team of professionals who each had unique input into evolving the initial methods into technology used today.
Follow our journey from initial concept into the future.
2008
Through his business FPI Oceania Pty Ltd, (now called Phytoverse), Ross Macdougald received many requests for plant extracts. From his product development work, Ross knew that if he was going to supply a quality product that worked, he needed to understand the extracts industry.
This was the start of Ross’ journey into understanding extracts and the cellular function of plants.
2009-2011
These two years were dedicated to research. By 2011, Ross had enough information and knowledge on how plants formed and produced their nutrients to provide quality extracts.
In 2011, Ross discovered technology from an overseas source that he was able to adapt to extract the nutrients his customers needed to provide the highest quality products in their market.
2012
The extraction technology was purchased, and Ross began extracting water-soluble extracts.
For the first time ever, Southern Cross University confirmed active, stable vitamin C in its extract testing.
As FPI Oceania was an essential oil and vegetable oil wholesaler, Ross felt that a new entity by name only should be set up to sell these new extracts.
Ross founded Native Extracts Pty Ltd as part of FPI Oceania. All technology, equipment and intellectual property remained in FPI Oceania.
2013
Through his personal research and understanding of plant nutrients and cellular structure, Ross had discovered independently that he could use the improved imported machinery to stabilise vitamin C (for the first time in the world).
He could also extract other powerful phytonutrients to improve the quality and functionality of plant extracts used in the cosmetic, skin and hair care, pharmaceutical, food and beverage, veterinary, oral hygiene and nutraceuticals industries.
The extraction technique for fully active, stable, water-soluble phyto nutrients was perfected.
2014
Native Extracts separated as an entity from FPI Oceania (now Phytoverse).
With Ross as founder, the company began trading as a provider of quality extracts.
2016
The Native Extracts partnership dissolved, and Ross relinquished his ownership.
Phytoverse (formerly FPI Oceania) was developed as a business using Ross’ scientific knowledge, personal research and personally owned technology.
2016
Plant Extracts Pty Ltd was launched by Jordan Macdougald who had a keen interest to continue the evolution of extractions from plants for commercial use.
2017
With more sophisticated technology and a better understanding of plant extracts and how they work, Plant Extracts began supplying superior extracts to the market.
With the goal to prove that extracts provided by Plant Extracts were of higher activity and better quality than any others available, Ross joined the Plant Extracts leadership team and launched the cosmetic brand, Biologi.
In Ross’ words, Biologi was launched as “the biggest clinical trial ever”.
2018-2020
Peter Morrissey joined Plant Extracts.
With a background in electronics and an in-depth understanding of Australian native flora and fauna, Peter has been instrumental in developing the original extraction technology into that which is in use today.
Ross and Peter began developing larger, more technical machines that are more efficient and can extract higher yields to meet the growing and more advanced consumer demand.
This partnership also saw the original technology superseded by Plant Extracts' own technology.
This technology was named CLECS™ or Cold Liquid Extraction Closed System and was trademarked along with the world first discoveries of Bio-key™ technology and PNP™ liquid matrix technology.
Into the future
The Plant Extracts team embraces the knowledge that there is always more to discover.
While our extracts are currently the best quality in the world delivered using the most advanced technology, a commitment to research and innovation means that we can always improve on our offering and we strive to do so.
Utilising the knowledge and firsthand experience of our capable team, when you choose Plant Extracts, you choose a progressive model committed to leading our clients into the future of their industry.
2008
Ross Macdougald, in his business (FPI Oceania Pty Ltd, now called Phytoverse) received many requests for plant extracts. From his product development work, Ross knew that if he was going to supply a quality product that worked, he needed to understand the extracts industry. This was the start of Ross' journey into understanding extracts and how the cellular structure of plants works.
2009-2011
These two years were dedicated to research. By 2011, Ross had enough information and knowledge on how plants formed and produced their nutrients but lacked the technology to extract these nutrients.
2011
Ross discovered technology from an overseas source that he could adapt to extract the nutrients that consumers needed to provide the highest quality products on the market.
2012
The extraction technology was purchased from overseas and work began on adapting it to extract pure plant nutrients. Ross began using the technology to extract water-soluble extracts.
Southern Cross University confirmed active, stable vitamin C in its extract testing.
2012
As FPI Oceania was an essential oil and vegetable oil wholesaler, Ross felt that a new entity by name only should be set up to sell these new extracts. Ross founded Native Extracts Pty Ltd as part of FPI Oceania. All technology, equipment and intellectual property remained in FPI Oceania.
2013
Ross had perfected the extraction technique and was able to extract fully active, stable, water-soluble phytonutrients.
Through his personal research and understanding of plant nutrients and cellular structure, Ross had discovered independently that he could use the improved imported machinery to stabilise vitamin C (for the first time in the world). He could also extract other powerful phytonutrients to improve the quality and functionality of plant extracts used in the cosmetic, skin and hair care, pharmaceutical, food and beverage, veterinary, oral hygiene and nutraceuticals industries.
2014
It was decided to split Native Extracts from FPI (now Phytoverse). Native Extracts was registered with Ross as founder and began trading as a provider of quality extracts based on Ross' research and the technology he personally owned.
2016
Ross' personal and professional partnership with the other Native Extracts director ended. This end of this partnership saw Ross forced to relinquish his ownership of Native Extracts while Native Extracts lost its founder and scientific knowledge and direction. Ross focused on building Phytoverse (formerly FPI) as a business.
2016
Ross’s son, Jordan, who had seen his father suffer and lose his passion for the technology and the science he had created, decided to carry on the legacy of the family by launching Plant Extracts Pty Ltd. He purchased the equipment to continue the evolution of extractions from plants.
2017
With better technology and a better understanding of plant extracts and how they work, Plant Extracts began supplying superior extracts to the market. Proving that extracts provided by Plant Extracts were of higher activity and better quality to any others available, Jordan asked Ross to join him in Plant Extract.
With Ross back on board and his new partner by his side (now his wife, Lucy) Ross and Lucy launched the cosmetic brand, Biologi. Biologi was launched to prove the extracts created worked. In Ross’ words “The biggest clinical trial ever”.
2018 - 2020
Peter Morrisey joined Plant Extracts. With a background in electronics plus an in-depth understanding of Australian native flora and fauna, Peter has been instrumental in developing the original technology into that which is in use today.
Ross and Peter began working on larger, more technical machines that are more efficient and can extract higher yields to allow us to meet the growing and more advanced consumer demand. This partnership also led to us no longer using the original technology in favour of Plant Extracts' own technology. This technology became known as CLECS™ or Cold Liquid Extraction Closed System and the other world first discoveries of Bio-key™ technology and PNP™ liquid matrix technology, which are all trademarked.
Into the future
The team at Plant Extracts embraces the knowledge that there is always more to discover. While our extracts are currently the best quality in the world delivered using the most advanced technology, a commitment to research and innovation means that we can always improve on our offering and we strive to do so. Utilising the knowledge and firsthand experience of our capable team, when you choose Plant Extracts, you choose a progressive model committed to leading our clients into the future of their industry.