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PRODUCING PURE PHYTO ACTIVES FOR USE IN COSMETICS, NURTRACEUTICALS, SUPERFOODS, PHARMACEUTICALS, FOOD + BEVERAGE

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The naturally derived myth

April 11, 2019

Many brands in the natural/organic area of the cosmetic industry use the term “naturally derived” to describe many of the ingredients used in their products. They do this so they can deceive the consumer into thinking their brand is 100% natural and/or organic when it’s not.

In actual fact, “naturally derived” means some ingredients derived from nature have been used to artificially create a product that is delivered in an unnatural form.

In other words, there is no natural source of a naturally derived ingredient – they are not natural, they are artificially created by humans. As an example, there is no natural source of emulsifiers, preservatives or synthetic vitamins.

The big problem with these ingredients is that our genes are not designed or adapted to require these products thus reject them causing inflammation and problems in the skin and within our body.

When you see a product that has ingredients described as “naturally derived”, think about the fact that it will contain synthetics which your skin and body will not like.

 

Filed Under: Myth busting

About Ross Macdougald

Ross has dedicated his recent career to the research and development of plant cellular science and nutrient production. Through Plant Extracts, Ross is leading the way in the delivery of nutrients for better health and wellbeing across a number of industries.
With 30 years in the industry, Ross is committed to exploring the development of ground-breaking technology and game-changing ingredients ensuring that consumers and manufacturers around the world have access to education regarding natural, superior and effective phyto nutrients that truly work.

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